Podcast & YouTube for Service-Based Success

Podcast Episodes

11/13/23

How To Stand Out with Your Property Rental with Mark McDaniel

What do you get when you combine a heart for hospitality with the true spirit of entrepreneurship? You get Mark McDaniel, owner of StaySimpli – a short-term rental company offering luxury cabin rentals in the Smoky Mountains. Those are the starting ingredients for Mark at least. Along the way, he's acquired a good few more skills (and businesses!) as he's looked to solve one business challenge after the next. He now also owns five car wash companies, and he's using the model of owner financing some of his properties to get cash off the table and create opportunity in this economic downturn. There's a lot that Mark and Steve have in common as they prioritize great service and a unique customer experience to stay afloat in the blue ocean rather than fight it out in the red. Please enjoy a ton of great entrepreneurial insights from a businessman who has learned to stay relevant by re-inventing his offering and not being afraid to try something new. No matter your business, there are some awesome life lessons to be gleaned from Mark's generous approach to life that fans of Steve Class will surely appreciate! "I just had this God-given idea of risk inside of me that I always knew I would be okay." ~ Mark McDaniel In This Episode: - Unpacking Mark's ideas around servant leadership - What is the secret sauce for making a property great? - Being the 'tip of the spear' to stay relevant - What do Mark's behind-the-scenes operations look like? - How to manage your time (with multiple businesses) Resources: - Delivering Happiness - Delivering Happiness: Hsieh, Tony: 9780446576222: Amazon.com: Books - Good to Great - Good to Great: Why Some Companies Make the Leap and Others Don't: 9780066620992: Jim Collins: Books - Blue Ocean Strategy - What is Blue Ocean Strategy Connect with Mark McDaniel: - Website - https://staysimpli.com/ - Instagram - https://www.instagram.com/mmcdaniel629/ - Podcast - The Good Endeavor Short Term Rental Show on Apple Podcasts Connect with Steve Class: - Instagram - https://www.instagram.com/steveyclass/ - Property Management - https://www.newenglandpropertymanagementllc.com/ - Realty Service - https://www.newenglandrs.com/ - Website - http://succeedwithclass.com/

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11/6/23

How To Successfully Start and Then Exit Your Own Company with Steve Class

Do you want to start a company and make a million dollars in a smooth exit in a few short years? Stop what you're doing, grab a pen, and join Steve Class on this solo episode as he dispenses with how he brought all his hospitality know-how to the property management game! This is the inside scoop on our host as he shares how he arrived at the privileged position of living a purpose-driven life by interviewing business owners about their service industry success. Forever putting his guests first, we finally get to hear Steve's own story – and it's bursting at the seams with smart moves and entrepreneurial insights. Part of Steve's success lies in being able to imprint the lessons he'd learned from a decade working in the NY hospitality scene to a property management industry that wasn't really doing its utmost to look after its high-end clients. The hard work of industry research combined with the right CRM software is the start of a story that allowed Steve to turn his client's pain points into his marketing strategy. Discover how our humble host has recently been able to successfully exit his own property management and pursue his next dream. Join us on this absorbing albeit abbreviated episode that joins some of the dots of how Steve got to where he is today – and why we should all stay focused on where he's going to next. "Any business that you're in: look for opportunities to cross-sell." ~ Steve Class In This Episode: - What does DJing in New York for a decade teach you about business? - Understanding the niche of high-end property management - The power of the right CRM software to build a strong lead campaign - Are you looking for opportunities to cross-sell in your business? - How to successfully exit your own company and start something new Connect with Steve Class: - Instagram - https://www.instagram.com/steveyclass/ - Property Management - https://www.newenglandpropertymanagementllc.com/ - Realty Service - https://www.newenglandrs.com/ - Website - http://succeedwithclass.com/

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10/30/23

Appreciating Sales Fulfillment with Pawn Star Jeff Trimble

How do you go from being a door-to-door salesperson to then owning your own media agency, exiting that, and becoming a pawn star king? This is the 'laptop lifestyle' of Jeff Trimble, 'the only honest marketer' (according to his Instagram handle at least), and today he's laying down some applicable truths about marketing and sales. Jeff is a new friend of Steve's and has the charisma and sales drive to match. The two are trading insights on the power of the 90-day burst to keep your hustle up when you go solo as an entrepreneur. They're unpacking the challenges of growing your personal brand while still managing staff, and that fine line between the satisfaction of a sale and the latent unfulfillment that often soon follows. This one's for young, hungry marketing entrepreneurs eager to learn how to spot a new opportunity while developing side quests that keep you on track with your life's purpose as you generate your first sales client, harpoon that whale, exit your own company, and sail off into the sunset. Please join us. "In marketing, it's the nuance which makes you successful." ~ Jeff Trimble In This Episode: - How Jeff learned his trade as a young salesperson (sales by day, marketing by night) - Jeff's 90-day runway approach to becoming an independent entrepreneur - How to generate your first paying client - How Jeff started his media agency offering free logo design - Reimagining the world of pawn shops (and seeing massive opportunity) - The challenges of establishing a personal brand (when you have staff) - Appreciating the power of the 90-day burst to get something done - Understanding your purpose by enjoying the side quests Connect with Jeff Trimble: - Instagram - https://www.instagram.com/thejefftrimble/?hl=en - Website - https://jefftrimble.com/ Connect with Steve Class: - Instagram - https://www.instagram.com/steveyclass/ - Property Management - https://www.newenglandpropertymanagementllc.com/ - Realty Service - https://www.newenglandrs.com/ - Website - http://succeedwithclass.com/

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10/23/23

Meet Your Host: Steve Class - My personal entrepreneurship journey

How do you go from you and your wife both losing your jobs, having COVID hit, and having a baby on the way to exiting your own property management company with a big offer only three years later?

This is the truly inspirational story of our very own host, Steve Class, as told to Top10's Luis Diaz!

If you've enjoyed Steve's previous episodes and business insights, or even if you're new to this show, then you've come to the right place to download a ton of business and life advice that could set you up for your very own Service Business Success.

And 'Class' is a keyword here as Steve shares on his journey from entrepreneurship at a young age while his dad was doing time, to DJing, property management, then to construction, and then to real estate brokerage.

And coming up next? Business coaching for other service-based entrepreneurs. Steve has found a great niche, which has a lot to do with how he’s been able to articulate his skillset.

Honestly, the way Steve is able to genuinely dispense with advice on everything from 'house hacking' to 'eating last', and from learning to actually listen on a discovery call to the importance of having a purpose-driven business makes this episode an entrepreneur's highlights reel of epic proportions.

Please join Steve as he reverse engineers his client's biggest fear, turning them into his biggest selling point in an industry that he is only just getting started in. More insights inside!

"What are you willing to sacrifice now to get ahead?" ~ Steve Class

In This Episode:

- Steve's father goes to prison for money laundering (and other childhood entrepreneurial triggers)

- How Steve went from $70K a year to 5 figures a month post-COVID

- Understanding the "Unbeatable Offer"

- Using a client's pain point as your selling point

- Learning to actually listen on a discovery call

- How did Steve scale his property management business?

- Eating Last' as a business owner

- What is house hacking? How Steve cut company overheads

- Building a business ecosystem for the WIN

- The importance of having a business that is purpose-driven

- Becoming a business coach for other service-based entrepreneurs

Connect with Steve Class:

- Instagram - https://www.instagram.com/steveyclass/

- Property Management - https://www.newenglandpropertymanagementllc.com/

- Realty Service - https://www.newenglandrs.com/

- Website - http://succeedwithclass.com/

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10/9/23

Mastering the Helm: Leadership Secrets from CEO Tim Joiner

How do you ensure maximum productivity when you own seven companies? Being laser-focused and goal-oriented is part of the secret sauce, as is appreciating and articulating your company vision, mission, and core values in a business.

Tim Joiner is a highly successful entrepreneur who has started and exited several companies, all the while continuing to inspire those around him as he learns more about business and personal development. Tim is also an investor, coach, speaker, fractional executive, and host of the ‘Grow With Tim’ podcast. As growth-focused entrepreneurs go, Tim is the best around.

Today, he’s candidly sharing his hard-earned secrets on how to attract A+ players as you grow your companies, while also juggling a family life and remaining present and focused as a leader.

Learn how Tim schedules his meetings and sets his agendas with Google Docs, while picking the brains of billionaires on private jets in an episode of Service Business Success with Class that is bursting at the seams with relatable, aspirational, and actionable advice that is an absolute must listen! Please join us.

“I’ve always told people: prepare for opportunity before you have it.” ~ Tim Joiner

In This Episode:

- How the seed of entrepreneurship was sowed at a young age for Tim

- Getting into IT and tech support at the start of the dotcom bubble

- How to prepare for opportunity — and take it!

- What kind of money mindset do you need to have to own seven companies?

- How Tim schedules regular, recurring meetings to focus his decision-making

- Using Google Docs effectively to set your meeting agenda

- How does Tim understand and define leadership?

- Unpacking the power of personal development and investing in coaching

- Understanding ‘bias for action’ through three key questions

- How does Tim source his talent?

- How to structure an equity stake for the right employee

- Appreciating the mindset of ‘Who not How’

Resources:

Good to Great: Why Some Companies Make the Leap and Others Don't - https://amzn.to/3RKGmti

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork - https://amzn.to/3RORsxs

Connect with Tim Joiner:

LinkTree - https://linktr.ee/grow_with_tim

Grow With Tim (podcast) - https://rss.com/podcasts/grow-with-tim/

Connect with Steve Class:

Instagram - https://www.instagram.com/steveyclass/

Property Management - https://www.newenglandpropertymanagementllc.com/

Realty Service - https://www.newenglandrs.com/

Website - http://succeedwithclass.com/

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10/2/23

Profit or Perish: Matt Powell's Money Management Masterclass

How can a fractional CFO help your business? Matthew Powell is the founder of the Powell Finance Group, a “full-stack financial firm” that is helping startups by organizing and categorizing business finances in a simple, easy-to-understand way.

In today’s illuminating episode of Service Business Success with Class, Matthew is chatting to Steve about how he ended up studying personal finance after a potential career as a sports professional went awry.

He’s also sharing his insights with Steve on the Profit First Method, helping us better understand the concept of fractional CFO services. It’s an incredible niche service that could provide you and your business with the numbers, KPIs, and forecasts you need to back up your big-money decisions – all at a fraction of the cost.

As usual, Steve Class brings his everyman appeal to the conversation, impressing upon us all just why we need to take our finances seriously with the questions he’s asking of a very erudite entrepreneur! Please join us.

“I think a lot of people in today’s society are so caught up in everyone deserving a raise. And I think what people forget is, they can create the raise for themselves.” ~ Matthew Powell

In This Episode:

- How a car accident (almost) curtailed Matt’s baseball career

- What drove Matt to learn about personal finance?

- Matt’s early involvement with The Savannah Bananas

- What drove Matt to entrepreneurship (the business plan side hustle)

- What did Matt learn about himself (and business) during COVID?

- What is an SBA loan – and how can it work for you?

- How did Matt go ‘all-in’ on his fractional CFO services?

- What is Matt’s ideal client avatar?

- How much should you pay yourself as a business owner?

- Unpacking the Profit First Method

- What personal expenses can you write off as business expenses?