Podcast Episodes
10/16/24
When Franchises Fail: My $200K Investment Gone Bust
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When Franchises Fail: My $200K Investment Gone Bust
In this eye-opening episode, I dive into the highs and lows of my entrepreneurial journey, starting with the sale of my successful property management business. I share how I transitioned into a new venture, investing in a promising tiny home franchise that seemed like the perfect fit—until it wasn’t. The unexpected closure of the franchise left me and my family blindsided, with a loss of $200,000.
But this isn’t just a story of financial loss; it’s also a story of resilience. I explore how adopting a Stoic mentality helped me navigate this challenging time. From controlling what I could to letting go of what was outside my control, I explain the mindset shifts that helped me endure and grow through the experience. Tune in to hear the lessons I learned about risk, loss, and finding strength in adversity.
Key Takeaways : The Transition from Property Management : Why I sold my successful property management business and what led me to invest in a tiny home franchise. The $200K Loss : How the franchise unexpectedly went out of business, leaving me high and dry. Lessons in Due Diligence : What I wish I had known before investing and why understanding the risks is essential in any business venture. Stoic Philosophy in Business : How adopting a Stoic mindset helped me handle the emotional and financial fallout of losing such a significant investment. Bouncing Back : My strategy for moving forward, learning from failure, and staying optimistic for the future.
5/6/24
Using Psychology-Driven Copywriting to Build an Authentic Brand Voice with Jill Pavlov Vazquez
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Using Psychology-Driven Copywriting to Build an Authentic Brand Voice with Jill Pavlov Vazquez
Struggling to stand out in a crowded market? Discover how to craft compelling copy that converts prospects into raving fans, even if you're not a natural-born writer.
In this episode, Steve Class chats with Jill Pavlov Vazquez, owner of Your Creative Concierge and rising star in the comedy world. Jill shares her journey from an unfulfilling corporate job to building a thriving copywriting agency that helps clients find their authentic brand voice.
As an expert in psychology-driven copywriting, Jill breaks down the key elements of crafting messages that move people to action. She shares practical tips for understanding your target audience, developing a consistent brand personality, and using curiosity and other psychological triggers to grab attention.
But Jill's success goes beyond just writing great copy. Her background in improv and stand-up comedy allows her to infuse creativity and humor into her clients' messaging in a way that feels natural and engaging. She discusses the challenges of bombing on stage, pushing through perfectionism, and finding inspiration in everyday moments.
Whether you're an entrepreneur struggling to find your voice or a business owner looking to build deeper connections with your audience, Jill's insights will give you a fresh perspective on the power of words. Packed with real-world examples and a dash of comedic relief, this episode will leave you inspired to let your personality shine through your copy.
In This Episode:
- Pursuing a creative outlet while stuck in a corporate job
- Overcoming the fear of bombing on stage as a comedian
- The importance of knowing your target audience inside and out
- Aligning your copywriting and visuals with your brand personality
- Using psychological triggers like curiosity to hook readers
- Determining the right brand voice for your industry and audience
- Balancing comedy writing with running a copywriting business
- Scaling an agency while staying true to your personal mission
Connect with Jill Pavlov Vazquez:
- Website - https://www.yourcreativeconcierge.com/
- Instagram - https://www.instagram.com/comedyjill/
Jill's Upcoming Comedy Shows:
May 1st - Twisted Roots Cava Bar in Hollywood, FL
May 24th - Dog House Theater in Delray Beach, FL
Connect with Steve Class:
- Instagram - https://www.instagram.com/steveyclass/
- Property Management - https://www.newenglandpropertymanagementllc.com/
- Website - https://www.successwithclass.com/
- Buy Steve’s Book! - https://a.co/d/iK2LSlB
4/29/24
Billionaire Insights: Chris Reynolds on Human Optimization and Masterminds
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Billionaire Insights: Chris Reynolds on Human Optimization and Masterminds
Do you find yourself constantly searching for the missing piece of the puzzle, the secret ingredient that will finally propel your entrepreneurial journey to the top?
Well, success leaves clues, and for entrepreneurs seeking to crack the code, there's no better place to look than the stories of those who have already reached the pinnacle of their industries.
Chris Reynolds, founder of the M3 Mastermind and host of The Business Method podcast, has gathered wisdom from some of the world's most successful entrepreneurs and is here to share those insights with you.
Chris shares invaluable insights on mastering money, mission, and mentorship – the three pillars of success he's identified through his extensive interviews with entrepreneurs and leaders. He emphasizes the importance of aligning your business with a higher purpose, cultivating a growth mindset, and seeking out mentors who challenge and inspire you.
Whether you're just starting out or looking to take your business to the next level, this episode is packed with practical strategies and wisdom to help you navigate the ups and downs of entrepreneurship. Get ready to be inspired, challenged, and equipped with the tools you need to build a life and business that leaves a lasting impact.
In This Episode:
- Overcoming poverty and cultivating a resilient mindset
- Aligning your business with a higher purpose and mission
- The four brainwave states for optimal performance
- The power of mentorship and surrounding yourself with challengers
- The importance of personal growth and self-mastery
Connect with Chris Reynolds:
- LinkedIn - https://www.linkedin.com/in/chrisreynoldslive
- M3 Mastermind Community - https://m3.club
- The Business Method Podcast - https://thebusinessmethod.com
Connect with Steve Class:
- Instagram - https://www.instagram.com/steveyclass/
- Property Management - https://www.newenglandpropertymanagementllc.com/
- Website - https://www.successwithclass.com/
- Buy Steve’s Book! - https://a.co/d/iK2LSlB
4/22/24
Scaling Your Sales Without Spending a Cent on Ads: Insights from Mat Boyle
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Scaling Your Sales Without Spending a Cent on Ads: Insights from Mat Boyle
Do you want to increase your sales without burning money on ads? Tune in to discover the secrets behind growing a business to nearly $1M in revenue with zero ad spend.
Steve Class sits down with Mat Boyle, sales guru and owner of How to Scale Your Sales. Mat shares his entrepreneurial journey from cutting his teeth selling used cars to building a 7-figure business helping clients generate over $40M in revenue in the past year alone.
As an expert in B2B sales, Mat generously shares his proven LinkedIn strategies for generating leads and booking appointments without spending a dime on ads. He breaks down his step-by-step process for crafting compelling messages, building trust, and converting prospects into clients.
But Mat's success goes beyond just the numbers. His business model allows him to make a lasting impact on the lives of those he employs and the communities they support. By creating sustainable jobs and empowering women in Southeast Asia, Mat has found a way to align his business goals with his personal values.
Whether you're an aspiring entrepreneur or a seasoned business owner, Mat's story will inspire you to find your purpose, push past obstacles, and scale to new heights. Packed with practical tips and hard-won wisdom, this episode is a must-listen for anyone ready to take their sales to the next level.
In This Episode:
- Learning sales fundamentals and the importance of systems
- Finding your deeper purpose
- Shifting from unfulfilling sales training to a scalable business model
- Generating $8M in revenue directly from LinkedIn and email outreach
- The 4-part framework to build a repeatable sales process
- Crafting a compelling story and messaging to move prospects to action
- Leveraging "hard easy" strategies vs "easy hard" paid advertising
- Managing a sales process through the right KPIs and performance metrics
- Balancing entrepreneurial success with being present as a father
Connect with Mat Boyle:
- Website - https://howtoscaleyoursales.com/
- LinkedIn - https://au.linkedin.com/in/mathew-boyle-08670510
Connect with Steve Class:
- Instagram - https://www.instagram.com/steveyclass/
- Property Management - https://www.newenglandpropertymanagementllc.com/
- Realty Service - https://www.newenglandrs.com/
- Website - https://www.successwithclass.com/
- Buy Steve’s Book! - https://a.co/d/iK2LSlB
4/8/24
$50 to Millions: How Alex Golimbievsky Defied All Odds
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read description$50 to Millions: How Alex Golimbievsky Defied All Odds
Pivoting from corporate life to entrepreneurship is never easy, but Alex Golimbievsky's path was especially challenging. Immigrating to the U.S. from Ukraine at age 4 with just $50 to his family's name, and finding himself on welfare, Alex witnessed true poverty growing up. This instilled an unrelenting drive to prove himself, shaping his entrepreneurial mindset.
After corporate IT stints, he took the leap into entrepreneurship at 28, thinking just a few hard years lay ahead. Instead, a brutal decade of crashing startups, mounting debt, and personal crises awaited.
Alex's single-minded pursuit of success led him to the brink of self-destruction before an investor's wake-up call. He opens up about neglecting his wife and kids, battling deep impostor syndrome, and why he finally got the psychological help he so desperately needed.
As an experienced consultant, Alex offers invaluable insights into building a successful service-based business. He focuses on company culture, effective hiring practices, and creating raving fans. He also emphasizes the importance of leading with empathy, providing constructive feedback, and coaching employees to be their best.
Whether you're an aspiring entrepreneur or an established business owner, Alex's story is a humble reminder that hustle alone doesn't sustain—surrounding yourself with the right support system is critical.
This episode is a must-listen for anyone seeking practical strategies and inspiring lessons on overcoming adversity, prioritizing mental well-being, and scaling a thriving consulting practice.
In This Episode:
- Transitioning from corporate to entrepreneurship
- Overcoming poverty and financial struggles
- Coping with startup failures and mounting debt
- Prioritizing mental health as an entrepreneur
- Building a thriving service-based business
- Effective hiring practices and company culture
- Creating raving customers and organic growth
- Balancing family life and business priorities
Bonus Resources:
Book: The Advantage by Patrick Lencioni : https://a.co/d/81HVQms
Connect with Alex Golimbievsky:
- Website - https://www.alexg.consulting/
- LinkedIn - https://www.linkedin.com/in/alexgolimbievsky/
-Twitter - https://twitter.com/AlexGolim
Connect with Steve Class:
- Instagram - https://www.instagram.com/steveyclass/
- Property Management - https://www.newenglandpropertymanagementllc.com/
- Realty Service -
4/1/24
Structuring Your Team: Joe the Home Pro on Building Success
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Structuring Your Team: Joe the Home Pro on Building Success
If you've ever felt stuck in a corporate job, living for the weekends, this story will resonate with you.
Steve Class sits down with Joe Nugent, the winner of Season 13 of the entrepreneurial reality show, The Blox and owner of the successful home inspection company Joe the Home Pro.
Joe spent over 20 years working in hotel sales and marketing roles. While successful, he always felt an entrepreneurial itch to start his own business. After he was unexpectedly laid off during the COVID-19 pandemic in 2020, Joe decided to venture into home inspections.
He launched Joe the Home Pro, where he overcame branding hurdles and built the business through relentless networking and client referrals.
Now, he has scaled his business to over half a million in annual revenue and a team of inspectors. How did he do it? Tune in to find out.
In this episode:
Turning an unexpected layoff into an entrepreneurial opportunity Developing a sales mindset and sales strategies to build a service business Overcoming branding and legal hurdles when launching a new company Leasing vs franchising Balancing doing the work vs working on the business The power of mastermind groups and mentorship to accelerate success Scaling from a solo operator to a team through systems and processes Joe's new licensing program to help others replicate his blueprint
Connect with Joe:
- Website - https://www.joethehomepro.com/
- Instagram - https://www.instagram.com/joethehomepro/
- LinkedIn - https://www.linkedin.com/company/joethehomepro/
Connect with Steve Class:
- Instagram - https://www.instagram.com/steveyclass/
- Property Management - https://www.newenglandpropertymanagementllc.com/
- Realty Service - https://www.newenglandrs.com/
- Website - https://www.successwithclass.com/
- Buy Steve’s Book! - https://a.co/d/iK2LSlB
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Get inspired and gain valuable insights from Steven's podcast, where he shares actionable advice and interviews industry experts. Explore a wide range of topics that will help you take your business to the next level.
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